Eric Bloch
15 Miranda Court
Hillsborough, CA 94010
650-339-0376
https://bloch.family/EricBloch.html
https://www.linkedin.com/in/eedeebee
@eedeebee
eric.bloch@gmail.com
HOWTO: eedeebee
SUMMARY
- Technical leadership and strategic, business-focused decision making.
- Deep understanding of software and product development practice and operations.
- Growing of teams building meaningful products.
- Joy in shipping commercial quality products and services that customers love.
- Hands-on when needed.
- Experience in both start-up & large company environments, as well as consumer and enterprise markets.
With an extensive background in early and growth stage tech ventures, I currently serve as Notewize CTO, where we
are developing innovative tools in the music education space, including our native mobile app and AI technologies.
Previously, I was the VP of Engineering and Head of Udemy Business Engineering at Udemy, where I led the development
and operation of Udemy's technology platform, application security, anti-fraud, media, instructor tools, enterprise features, and
native mobile applications.
Throughout my career, I have hired, managed, directed, and mentored software developers and managers through all
phases of software development. I have also been an advocate and contributor to open-source communities and
projects.
Mostly what I do is help others kick ass.
EXPERIENCE
Notewize, San Francisco, CA.
CTO and Co-founder, Jan 2024 - Current.
Advisor, Part-time Jun 2023 - Dec 2023.
Doing the 0 to 1 thing in music education
- Delivered the 1.0 Notewize mobile application to Apple and Google app stores, including lesson video, synchronized audio and animating music notation, as well as AI-backed features to improve practice and student engagement. (The app also includes authentication, in-app-purchase, and subscriptions)
- As part of this work, Notewize developed a proprietary model for real-time transcription of guitar notes and chords, that we use to run inference on live audio microphone input over 30 times a second in our React Native app.
Udemy, Inc., San Francisco, CA. (March 2015 - Dec 2022)
VP of Engineering, Head of Udemy Business Engineering, Aug 2019 - Dec 2022.
Senior Director of Engineering, March 2017 - Aug 2019.
Director of Engineering, Teaching and Learning , March 2015 - March 2017.
- Grew team that develops Udemy's core teaching & learning platform by one engineer per month in 2015.
- Reorganized staff and adjusted process so that teams reliably made their 2 week sprint commitments.
- Built the Udemy engineering team in Dublin, Ireland from near scratch.
- From 2017-2019, more-than-doubled team size while directing platform, video,
SRE, and full-stack feature teams for consumer & enterprise offerings.
- Directed refactoring of Udemy's entire web application from a custom PHP app to Python's Django.
- Conducted technical due diligence for acqui-hire of Talent Buddy; subsequently integrated staff and shipped Udemy's coding exercises feature to plan in 3 months.
- Designed Udemy's internal engineering rotation program.
- Directed a rearchitecture of the Udemy web application front end to improve quality, test-ability, and performance.
- Delivered innovative features including an instructor analytics app
that provides actionable information, a marketplace insights tool,
automated machine-captioning of all video lectures,
in-course full-text search and an improved course taking
experience for students.
- Pivoted existing services infrastructure efforts to Kubernetes and services written in Python and Kotlin.
- As Head of Udemy Business Engineering, I led the development of Udemy's SaaS product, going from from $100K to $300M ARR over my tenure at Udemy.
- See About Udemy for sense of scale. As of Jan, 2020:
- 50M students, 30M mins. of content.
- 57K instructors teaching 150K courses in over 65 languages.
- 190M course enrollments for students from 190+ countries and 2/3 of students outside U.S.
- Udemy also has over 5,000 enterprise customers and 80% of Fortune 100 companies use Udemy.
- Udemy's native Android app replaced Tinder as the most revenue-generating app in India in early 2020.
- Nasdaq IPO in October 2021 (as UDMY)
- Skills: Management · Team Leadership · Recruiting · Strategic Planning
Hightail, Inc., Campbell and San Francisco, CA.
Director of Engineering, April - December 2014.
- Provided technical leadership and engineering for teams building webapps, developer APIs, and user management.
- Spearheaded process improvement efforts, including continuous integration, configuration management, and deployment tooling.
- Left two months after CEO change.
MarkLogic Corporation, San Carlos, CA.
Director, Community, Fall 2009 - February 2014.
As part of the Product Management team:
- Drove greater than 10-fold growth in developer community membership, via online content, messaging, evangelism, and outreach.
- Managed the MarkLogic Developer Community Site, including tutorials, screencasts, Q & A, and interactive content.
- Managed R&D experiments, including database connectors, libraries, and tools.
- Ran the MarkLogic 7 Beta program, more than doubling program participation and all metrics from previous years.
- General management of MarkMail.org, a community-focused searchable message archive of more
than 8000 open-source mailing lists and more than 60M messages. As the company's premiere demo, MarkMail shows off powerful search and discovery features
that can be used to find answers and understand activity in popular open source projects.
Clearwell Systems, Inc., Mountain View, CA (acquired by
Symantec in 2011).
Director, Engineering, Fall 2006 - Summer 2009.
Research and development of the
Clearwell E-discovery Platform:
- Delivered two major, award winning product
releases that brought Clearwell to profitability during my tenure.
- Managed server, UI, and build/release teams developing a high-performance,
scalable, distributed e-discovery search index, query language and search
execution engine as well as user-interface components.
- Provided detailed project planning, scheduling, and tracking.
- Led architecture, design, and development of the appliance's web UI.
- Provided technical evaluation and integration of 3rd-party software for document review features.
IronPort Systems, Inc., San Bruno, CA. (acquired by
Cisco Systems in 2007)
Director, Engineering, Spring 2005 - Summer 2006.
Ground-up R&D for the
IronPort S-Series web security appliance:
- Hiring and management of development team for “startup within a startup” including two
US-based teams and one offshore.
- Technical due diligence for acquisition of iMimic Networking,
developer of an industry-leading high-performance web proxy cache.
- Integration of acquired engineering team.
- Collaboration with product management on product definition.
- Evaluation, research, and selection of 3rd-party anti-malware software and signatures.
- Architectural guidance for both IronPort S-Series appliance and SenderBase
Web Reputation services.
- Detailed project planning, scheduling, and tracking.
- Filing of several patents.
Laszlo Systems, Inc., San Mateo, CA.
Senior Software Architect, Winter 2001 - Summer 2002.
Director of Engineering, Product Development, Summer 2002 - Spring 2005.
See the OpenLaszlo site for details
on the OpenLaszlo Rich-Internet Application Platform. Responsibilities:
- Detailed project planning and scheduling.
- Assessment and selection of software development technologies and tools, including automation and test.
- Mentoring of junior engineers.
- Performance studies.
- Pre-sales, sales-engineering, fund-raising, and due-diligence support.
Major accomplishments:
- On-time delivery of two award-winning releases of the Laszlo Presentation Server.
- Filing of two patent applications.
- Laszlo applications have been served to more than 10 million consumers.
- The Laszlo Presentation Server and the Behr Colorsmart Application created
with it were both nominated for Webby Awards in 2002.
- Laszlo was nominated for a 2005 Codie award for open source software.
Incremental Images, Inc., San Francisco, CA.
Senior Software Engineer, Summer 2000-Summer 2001.
Incremental Images (a wholly-owned subsidiary of
Mental Images as of August 2001, since acquired by
NVidia)
was founded in 2000 to create software for Internet
applications that require 3D graphics. The company's approach was a
server-side rendering solution that provided benefits not found
in numerous other web 3D systems, including 3D data security, support
for arbitrarily large models, fine-grained
collaboration, and support for
simple browsers (no plugins or
java are required).
- Co-designed and co-implemented Reality
Server, the company's first product, a
extendible, multi-user, collaborative, portable, graphics application
server capable of
supporting photo-realistic rendering of arbitrarily complex scenes over
the Internet. I was also the thread-safety czar for a team of
10 engineers and I served as a mentor to some of the junior engineers.
- Led the design and implementation of a 3D chess game using the Reality Server.
Silicon Graphics, Inc.,
Mountain View, CA.
Technical Staff, Digital Media Software Engineering, Summers 1994-1995. October 1996-1999.
Technical Lead, Digital Media Software Engineering, 1999-Summer 2000
- Led the design of and
implementation of SGI ShotMaker, an extensible, frame-accurate video
capture and playback software utility for SGI's
IRIX and Linux workstations and servers.
- Served as a digital media technical liaison between SGI and a
number of third parties, including both software and hardware
developers.
- Worked with 3rd party ISVs including Discreet Logic,
Jaleo,
Mathematical Technologies, Interactive Effects, and Philips to help
them bring up their applications on SGI's HD-I/O video product for
Onyx2 and Origin2000 systems.
- Implemented part of the QuickTime API on top of SGI IRIX6.3
digital media libraries
including major pieces of the Sound Manager and Movie Toolbox. This
implementation is used by Adobe Premiere 4.2 on O2.
- Designed and implemented the IRIX 6.3 Movie Library playback
engine.
- Designed and implemented a demo digital video editor.
Oracle Corporation,
Redwood Shores, CA.
Technical Staff, Tools and Multimedia Division, Summers 1991-1993.
- Designed and implemented key pieces of the OSF/Motif version of
Oracle's proprietary graphical user interface (GUI) and multimedia meta-toolkit,
Toolkit2.
- Maintained the PostScript printer driver for Toolkit2.
Technical Staff, UNIX Products Division, February 1990-June
1991.
- Responsible for all development on the entire HP9000 Series
300/400 UNIX product line.
- Ported, debugged, and analyzed the performance of two
production releases of
the Oracle (V6) database and related tools (including SQL*Forms,
SQL*ReportWriter, and CASE Products).
- Ported and implemented pieces of Orakit (Toolkit1)/Motif and
Orakit-based products (SQL*Forms[V3] and Oracle*Graphics[V1]).
Harmonic Lightwaves, Santa Clara, CA.
Consultant, September 1989-January 1990.
- Consulted on the design and setup of a local area network
(LAN) used to run both the engineering and business aspects of the
company.
- Wrote software to calculate and help visualize the effects of
overlapping higher-order frequencies in channel standards used for cable TV
transmission.
PATENTS
I am a named inventor on
- U.S. Patent 6,792,468, “Frame-accurate transport of media data across a data network”
- U.S. Patent 7,275,105, “Enabling online and offline operation”
- U.S. Patent 7,634,543, “Method of controlling access to network resources referenced in electronic mail messages”
- U.S. Patent 7,809,796, “Method of controlling access to network resources using information in electronic mail messages”
- U.S. Patent 7,849,507, “Apparatus for filtering server responses”
I am also named on one current U.S. Patent Application:
EDUCATION
Stanford University,
Stanford,
CA., 1991-1998.
Attained Ph.D. candidacy in sociology, specializing in social aspects of
technology, organization theory, and quantitative methodology.
A.M in Sociology, 1993. Departmental fellowship 1991-1992.
M.S. in Computer Science, specializing in scientific computation,
1990.
Brown University,
Providence RI.
Sc.B. in Computer Science and Mathematics, 1987.
Elected to Sigma XI. Baxter-Travenol Merit Scholarship 1983-1987.
Brown Band for all 4 years!
PERSONAL
Hobbies include hiking, blues, frisbee, bowling, raising twins,
cooking, and eating.
I run the web site for my wife, Dr. Isabell Beddow's medical practice.
I made noise with my trombone as a member of the Tribal Blues Band from 2008-2016.